Hi, I’m Holly, a content, communications, and storytelling specialist for nonprofit organizations. I integrate deep audience understanding, voice and tone alignment, and an awareness of organizational goals into everything I do.
I’m looking to join a mission-driven or community-focused organization to contribute to communications that connect with your people and move your mission forward.
My Areas of Focus
Strategy: Multi-channel content strategy, content calendar creation; audience targeting, brand voice alignment, messaging adaptation for diverse audiences and stakeholders; managing end-to-end content production workflows with cross-functional teams; budget allocation and management.
Long-Form Content and Reports: Leadership ghostwriting; structuring and writing white papers and long-form blogs; narrative and storytelling for annual reports, case studies, and articles.
Related work:
Working But Not Housed: The Reality of Hidden Homelessness in Canada (Narrative Feature)
How to Get the Most Value From Your Therapy Experience (Mental Health Blog)
Research and Interviewing: Stakeholder interviews; creating accessible content from transcripts and research.
Stakeholder Collaboration: Meeting diverse stakeholder requirements; advising on content decisions; managing content approval workflows.
Related work:
Indigenous Economic Development Annual Report CEO Letter (Narrative Rewrite)
Digital Content Execution: Audience-centred, on-brand copywriting for web, landing pages, SEO articles, email, and social media.
Messaging Refinement: Editing, proofreading, and rewriting content to improve relevance, clarity, and accessibility; content quality control; consistent voice and tone across formats and channels.
Related work:
How I Work
Trust, honesty, and genuine connection are important to you. They are to me, too.
When creating messaging, I avoid:
Exaggerating claims or outcomes.
Unnecessarily obscuring challenges or trade-offs your organization faces.
Using vague or difficult language that sounds good but means nothing.
Instead, I will:
Support claims with evidence or explanation.
Communicate transparently while treating your organization’s work and reputation with respect.
Adjust jargon levels to audience needs and expectations.
I understand that trust is earned slowly and credibility is the foundation of your organization’s success and longevity.
I’ll work collaboratively with your team and am dedicated to upholding the relationship you have with your community. I persist through challenges, bring a problem-solving mindset and have a history of delivering high-quality, leadership-approved work on time and on budget.
My goal is to contribute communication that helps you earn the trust you need to keep doing your work. So you can keep working to improve the lives of the people you serve.