Hi, I’m Holly! Clarity expert, pursuer of truth, and wordsmith with a heart. You’re likely here because you need professional writing support, so here’s a bit about me and how I can help.
Why I Write the Way I Do
My approach to communication is guided by the science of human attachment, which describes the way we form relationships with each other. Learning about how relationships work has completely changed how I understand influence. I believe this has clear implications for brands.
We’re taught that people act because of incentives or pressure, but the truth is, we respond most deeply to those we feel connected to. When we feel trust and connection, we are secure enough to think clearly and make better decisions.
We’ve all experienced brand communication that slips into manipulation or urgency for its own sake. While it may work in the short term, it often leaves behind an uncomfortable feeling of having been deceived. My writing doesn’t do this. Instead, it strengthens connections, respects people’s decision-making autonomy, and still gets results.
What You Won’t Experience With My Writing
False urgency that creates undue pressure
Fear or scarcity-based tactics that drive impulsive decisions
Complex industry jargon that overloads readers
A superior, condescending, or patronizing tone
A sense of being treated as a data point instead of a human
How I Work
I bring emotional resonance and a relentless pursuit of clarity to every project, operating through my four-step Ethical Influence framework that includes:
Understanding Deeply
Aligning Authentically
Expressing with Influence
Empowering and Integrating
This process supports both connection and strategic outcomes.
Instead of relying on pressure tactics to drive action, I focus on the intersection between what you and your community deeply care about and will all stand for.
When your hearts are aligned, you’re more likely to influence people into action.
What I Do
Brand and Strategic Writing
Editorial and Narrative Writing
Editing and Proofreading
My adaptability ensures my writing showcases your brand voice, not my own. I’ll make sure I understand your brand deeply so that each message sounds authentically like you.
Who I Work With
The people I work best with genuinely care about their mission and those they serve. My best-fit organizations are those doing meaningful work and who need clear, emotionally intelligent, and integrity-led communication, including:
Founders and small leadership teams that want clear, authentic messaging to attract the people who believe in their mission.
Social purpose and mental health organizations looking for thoughtful, meaningful communication that makes a difference.
Communications teams that need strategic writing to protect corporate reputation and brand integrity.
Why You Can Trust Me
I have over 10 years’ experience in giving mission-driven organizations the language they need to achieve their goals. I submit crystal clear, influential, and memorable writing that saves hours of review time and earns the trust of teams, bosses, customers, and communities. My messaging supports stakeholder loyalty and respectfully moves people to take action on things they can buy into for the long term.
What It’s Like to Work With Me
People who collaborate with me have said I’m “wonderful to work with” and a “super nice human being” who “creates content readers are constantly impressed with.” I genuinely want every organization I partner with to succeed at their goals, and I work relentlessly to make that happen.
I’ll help you feel supported in meeting your outcomes, relieved that you’ve got an expert handling your writing, and assured that the messaging you put out gets the results you need without sacrificing your audience’s trust or connection to your brand.
Ready for Ethical, Human-Centered Writing That Works?
Contact me to schedule a pressure-free introductory call below.