Hi, I’m Holly, a content strategist and writer who cares deeply about the work you do and the people you need to reach.
I’m looking for opportunities to develop clear, trustworthy communications for mental health, mission-driven, and community-focused organizations.
My Areas of Focus
Strategy: Multi-channel content strategy, messaging adaptation for diverse audience segments.
Long-Form Content and Reports: Leadership ghostwriting; structuring and writing white papers and long-form blogs; narrative and storytelling for annual reports, case studies, and articles.
Related work:
Research and Interviewing: Stakeholder interviews; creating accessible content from transcripts and research.
Stakeholder Collaboration: Meeting diverse stakeholder requirements; advising on content decisions; managing content approval workflows.
Related work:
Digital Content Execution: Copywriting for web, landing pages, SEO articles, email, and social media.
Messaging Refinement: Editing, proofreading, and rewriting content to improve relevance, clarity, and accessibility; content quality control; consistent voice and tone across formats and channels.
Related work:
How I Work
Trust, honesty, and genuine connection are important to you. They are to me, too.
When creating messaging, I avoid:
Exaggerating claims or outcomes.
Unnecessarily obscuring challenges or trade-offs your organization faces.
Using vague or difficult language that sounds good but means nothing.
Instead, I aim to:
Support claims with evidence or explanation.
Communicate transparently while treating your organization’s work and reputation with respect.
Adjust jargon levels to audience needs and expectations.
I understand that trust is earned slowly and credibility is the foundation of your organization’s success and longevity.
I’ll work collaboratively with your team and am dedicated to upholding the relationship you have with your community. I persist through challenges, bring a problem-solving mindset and have a history of delivering high-quality, leadership-approved work on time and on budget.
My goal is to contribute communication that helps you earn the trust you need to keep doing your work. So you can keep working to improve the lives of the people you serve.