Persuasive Stories That Build Connection
These writing and editing samples show how I apply strategic thinking, clear prose, and a unique voice to connect values-led organizations with their desired audiences.
Editing Portfolio
Editing: Brand and Donor Engagement
Impact Reporting That Inspires Action
Excerpted editing sample from a Neon One blog post (used for portfolio purposes).
Preview
How do you write an impact report that actually inspires supporters to give again? In this edited excerpt, I strengthen the opening hook, refine tone and vocabulary, and improve scanability to better connect with nonprofit professionals. The revision emphasizes the central takeaway: while numbers matter, it’s the story behind them that motivates action.
Key focus: Brand voice • Donor engagement • Structural clarity
Editing: Academic and Conceptual
Clarifying Ethics in Social Enterprise
Excerpted editing sample from an academic publication (used in limited form for portfolio purposes).
Preview
This editing sample demonstrates how dense academic language can be refined into clear, usable insight. I revised the abstract and introduction to highlight the core argument, clarify the research gap, and increase relevance for both scholars and practitioners working in social enterprise.
Key focus: Conceptual clarity • Audience translation • Argument distillation
Writing Portfolio
Writing: Strategic Communications
Economic Development Guided by Stewardship
Adapted and anonymized excerpt from a 2024 Indigenous economic development annual report.
Preview
This narrative reframes an annual report CEO letter as a third-person story. It reflects how a First Nation–owned economic development corporation understands business as a tool for long-term community well-being. The writing showcases both strategic and cultural values, emphasizing stewardship, generational planning, and self-determination.
Key focus: Values-based storytelling • Long-term vision • Institutional voice
Writing: Case Study/Business Strategy
Scaling Operations While Staying Relationship-First
Based on a real client engagement; adapted for portfolio use.
Preview
This case study excerpt demonstrates how a family-run infrastructure firm scaled its operations without losing its relationship-first values. The narrative highlights the motivations behind the firm’s decisions and the operational improvements they experienced. Here, I show how strategic writing can support both efficiency and culture during periods of growth.
Key focus: Case narrative • Strategic clarity • Values-led growth