Frequently Asked Questions

  • I write for brand, communications, and mission-driven projects, including web pages, reports, donor/impact materials, articles, and strategic messaging. I also edit and proofread existing drafts.

  • If you have ideas that need to be brought to life on the page, choose full writing support. If you’ve already written something and want it refined and more aligned with your goals, choose editing.

  • My process is collaborative and transparent. It typically includes discovery, research, message development, writing, editing, and final polish. If you already have a draft, the process is shorter and focused on refining your existing text.

  • Throughout my career, my writing has ranked several blogs and website pages on the first page of Google. Keyword research is not one of my service offerings, but I’m happy to work with the keywords you provide.

    I’ve recently taken an online course on AEO/GEO/LLM SEO and have some familiarity on how to write and structure content for visibility in these contexts.

  • My job is to lighten your workload, so I’ll take the lead on completing the project. I’ll need just enough input from you to keep our goals and priorities in sync. Once I understand your objectives, audience, and brand voice, your primary role is to provide feedback at key points.

  • I usually do two revisions per project. My goal is to ensure you and your audience feel connected to the content, and that it will achieve the outcomes you’re looking for.

  • I base pricing on project scope, complexity, and timeline. I can provide a clear estimate once I understand the specifics of the assignment.

  • I use project-based fees for most writing assignments. Editing or smaller tasks are typically billed at an hourly rate. I’ll always provide you with the cost upfront.

  • I use AI for research and to provide feedback on writing projects based on specific criteria. I don’t use AI to write my copy, but I may incorporate its suggestions into the final product. I became a copywriter and editor because I love language, and have no interest in outsourcing that work to technology. I continue to be dedicated to my craft and to delivering human-written and human-centered work to those I partner with.

  • Yes, I do. If we are both happy with the outcomes of our initial collaboration, I can partner with you on an ongoing basis.

  • Yes. I adapt to your brand voice and tone so my work integrates seamlessly with your other communications.

  • Yes. I can help articulate your unique brand voice, so it’s aligned with your purpose and recognizable across touchpoints.

  • Turnaround time depends on the project requirements, but I’ll ensure we agree on a realistic timeline up front.

  • Yes. I work with clients across Canada.

  • Depending on your preferences, I’ll either send you the final document via email or upload it to your cloud folder. I can deliver both Google Docs and Word documents.

  • If you’re from a purpose-led organization that seeks genuine, long-term connections with its audience, I believe we’ll collaborate well together. I also offer a pressure-free intro call where you can share your project requirements, and we can learn more about each other to determine if we’re a good fit.